Friday, November 6, 2009

Why Do I Have To Pay For A Domain Name


Author: Elijah James
In building a website, especially a business-related one, it is important to register a good domain name. By having a registered domain name, your space on the World Wide Web is guaranteed. A domain name is a kind of trademark that your prospective and regular customers will use to reach your website. Your business website's domain therefore must easily be memorized, short, and directly mentions the product that you are offering.

This is especially advised if you're just starting your business. A global clothing brand, for instance, can merely employ their one-word name and make it a main domain name because many people are aware of it. However, because your company is new, you have to include the generic term of your product in your domain name. If your company name is, for instance, a fictitious business called Dino Dibras, and you are selling shoes, then it's recommended to use DinoDibrasShoes.com instead of DinoDibras.com in as much as the former has more potential to be included in search engine results.

You may ask, why do I have to pay for a domain name instead of availing of free domain name? Actually, the free domain names that many websites offer are not domain names, but sub-domains. This means that whatever name that these websites give you will just be an extension of their name.

For instance, a fictitious site named FreeDomainName.com offers free domain name for a year. Your preferred address, DinoDibrasShoes.com, will not be used as it is, but will be connected to the provider-website's name. Your final URL will then be DinoDibrasShoes.FreeDomainName.com, or FreeDomainName.com/DinoDibrasShoes. This does not look very professional and formal in the eyes of your potential customers.

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